The Chalmers Center
With the redesign of The Chalmers Center our main goals were to present their brand in a clear manner while making the website available on any device.
My role was to translate the flat mobile and desktop designs to the web. For every screen size I took on the challenge of designing in browser, deciding how and when the content would breakdown without losing its desired functionality.
For this client, I took on the role, not only of designer but of front end web developer, photographer, art director, social network/ e-mail campaign manager, and occasionally back up vocalist.
The work was incredibly demanding, often requiring lots of work in extremely short time frames, but through precise time management and strong communication every project met its deadline.
This project began with a lot of content planning and dynamic wireframing. It was important to preconceive solutions to better manage the client’s long list of specification details, room scenes, and large product images.
Since this site’s main traffic is multinational it required me to build a fully responsive website with live text that could be translated by a third-party. My job began with building functional wireframes that I later styled to become the website.
From the very beginning, Joy Carpets had a clear goals for it’s redesign. That included putting primary focus on showcasing it’s products. Along with a design that would allow for searching with ease. Whether the user chose to navigate by category, collection, or through a search.
My main goals with this project were to effectively create a holistic site experience across all screens and devices. I worked closely with an art director to determine style guide specifics and gave the client an easy to use code base.